Over thirty years of business experience specializing in Sales and Marketing for the Travel and Senior Industry.
I have a strong entrepreneurial background and indispensable knowledge in the travel market with a broad range of technologies and platforms – from traditional to “new media”. Specialties include brand development, sales and marketing, strategic multi-media planning, advertising sales, and senior marketing specialist. My background and love for travel provides me great insight into related marketing sales which has been an impetus for my longstanding success. My expertise lies in my ability to assist clients in finding a true marketing mix to help identify and capture their “best customers”.
Current media mix representation:
- American Automobile Association (largest travel brand, membership over 60 Million)
- The Globe & Mail (Canadian Newspaper network)
- Digital/Programmatic in partnership with AJR Media
- Sky Elements Drone Light Shows
Past Media: Canadian Travel Press Weekly, CAA-Canadian Automobile Association, Discover America- USA Travel Guide (now Brand USA). Historic Traveler, and Great Lakes Group Tour Magazine. Was an integral part of the successful sales launch efforts for JackRabbit BookDirect – acquired by Simpleview, the travel and tourism industry’s leading provider of destination marketing technologies for destination marketing organizations.