With a major in marketing, Kollander worked in the Travel Marketing Department of Northwest Airlines where she had the opportunity to travel the world, including Asia, Europe and Australia.
This background and love for travel provided great insight into related marketing sales, which has been an impetus for her success.
Much of Kollander’s focus has been within the Travel category and has been representing AAA Magazine Network for over 25 years, the Canadian Automobile Association’s Westworld titles, and the USA Travel Guide (Brand USA). Other titles she has been responsible for include Canadian Travel Press Weekly, Historic Traveler, and Great Lakes Group Tour Magazine.
Her career in advertising sales began as an independent representative with Rickert Media in 1989.
In 2009 Kollander Media helped launch sales efforts for JackRabbit BookDirect – Now a widely used booking/search engine for DMO websites.
Kollander’s experience in representing print and digital mediums over the past 30 plus years, provides her great insights to assist her clients in developing ad programs with a true marketing mix.
Senior Market Experience
Kollander’ experience in representing travel and historic publications and studying related demographics, combined with her personal interest in working with the senior market, led her to involvement as a partner and marketing consultant for AgeRight Retrofit, Inc. from 2009-2014, a company specializing in products and home modifications for seniors.
She also sat on the board of Metro Area Senior Workers Association (MASWA) from 2011-2014.