THEY RECOGNIZE THE
BENEFITS OF PRINT
Excerpt from MNI commissioned study:"Gen Z may not distinguish between online and offline channels like other
generations, but they do know there’s a difference between reading on-screen versus a printed page, and they
pay attention longer when reading print. A recent survey found that 92% of college students would rather do
their coursework in print than on tablets, and a Student Monitor survey found that 87% of student textbooks
(purchase or rental) are for printed books. The same rules apply for media consumption: the MNI study found
that Gen Z-ers spend more time reading physical newspapers and magazines without interruption than they do on
social media, websites, and blogs."
Full article from
MNI Targeted Media
2017 Travel Planning Habbits of AAA
The AAA Consumer Pulse™ Survey was conducted online among residents living in
Minnesota from September 28, 2016 – October 6, 2016. A total of 400 residents completed the survey.
Survey results have margin of error of ± 4.9 percentage points. Responses are weighted by gender and age to
ensure reliable and accurate representation of the adult population (18+) in Minnesota.
For the Minnesota Results, Click Here
For the North Dakota Results, Click Here
"AAA Magazine has enormous
The Power of print - Advertiser speaks directly to the effect AAA Magazine
had on their event:
"Thank you for sending the copies of AAA Living with the
Eventually Christmas article. And thank you so much for featuring it! I wanted to let you know that it had an
enormous impact, with tickets selling very quickly when the magazine must have been delivered (last week), and we
sold out all performances by Monday morning. We are thinking of adding an additional performance or two to
WHY PRINT ADS WORK
AAA Living Readers Participate in Casino
The stats show that AAA Members travel more,
stay longer, spend more, and almost 30% of AAA living readers participated in Casino Gambling in the
last 12 months...Learn More
Young people still read print
“Print is dead.” If you’ve heard it once, you’ve heard it a thousand
These days it’s impossible to go a week without reading or hearing about how
smartphones and tablets are replacing printed materials. But while it’s 100% true in many respects, there’s one
medium where print still reigns: magazines.
There’s a common belief these days that only older people read magazines. Even if
you’ve read about how custom magazines drive online sales and web traffic, you may be hesitant to spend time
planning and launching a custom publication for your organization for fear of a slow and steady decline as the Baby
Boomers get older.
The reality is, however, that there’s little evidence to support this
misconception. In fact, the 2014 Magazine Media Factbook showed exactly the opposite: 91% of American adults read
magazine media, and that number increases to 94% for adults under 35 and 96% for adults under
25. Read More
Don't Push Millennials; Build Trust, Gain Loyalty
According to a new study by RAPTmedia, consumers don’t trust content that’s pushed at them. They’re not relying
on it when researching purchases. And nearly all consumers are going out of their way to avoid seeing it by
blocking pop-up ads, disabling cookies, opting out of emails, and skipping pre-roll video ads....Read More
How AAA Delivers Baby Boomer Audience
MediaPost on Engaging:Boomers (Baby Boomers Are Noticing How You're (Not) Speaking to
2015 Portrait of American Travelers
Peter Yesawich, keynote speaker at the Explore Minnesota Tourism conference, in Bemidji, on February 2nd,
tells the audience that “Print is not Dead" and shares a slide similar to this in his presentation. He spoke on
Traveler Behavior and Upcoming Trends.
The chart below shows the data on sources considered for inspiration while planning their vacations.
Magazine articles rank 3rd in influencing vacation plans:
AAA Member Research Study
(Home & Away Reader Advisory Panel on Travel Planning)