With a major in marketing, Kollander worked in the Travel Marketing Department of Northwest
Airlines where she had the opportunity to travel the world, including Asia, Europe and Australia.
This background and love for travel provided great insight into related marketing sales, which
has been an impetus for her success.
Much of Kollander's focus has been within the Travel category and has been representing AAA
Magazine Network for over 25 years, the Canadian Automobile Association's Westworld titles, and the USA
Travel Guide (Brand USA). Other titles she has been responsible for include Canadian Travel Press Weekly,
Historic Traveler, and Great Lakes Group Tour Magazine.
Her career in advertising sales began as an independent representative with Rickert Media in
In 2001 she founded Kollander Media to provide a wider range of
advertising services to her customers.
At that time her husband
Mike Kasbohm took on
a role as a consultant providing technical support, website development, and implemented new customer
acquisition strategies utilizing the internet and rapidly changing digital
Mike was also the co-founder
of SpecTech, incorporated in 1993 to develop and market his new product idea
Mike is now spear heading Kollander
Media's representation of [Think] Digital Signs, applying not only his background in construction/project management, but
also his broad understanding and experience in sales consulting and marketing.
In 2009 Kollander
Media helped launch sales efforts for
JackRabbit BookDirect -
Now a widely used booking/search engine for DMO websites.
Kollander's experience in representing print and digital mediums
over the past 25 plus years, provides her great insights to assist her clients in developing ad programs with
a true marketing mix.
Regarding the Senior Market & Kollander's
Kollander’ experience in representing travel and historic
publications and studying related demographics, combined with her personal interest in working with the
senior market, led her to involvement as a partner and marketing consultant for AgeRight Retrofit, Inc. from
2009-2014, a company specializing in products and home modifications for seniors.
She also sat on the board of Metro Area Senior Workers Association
(MASWA) from 2011-2014.