With a major in marketing, Kollander worked in the Travel Marketing Department of Northwest
Airlines where she had the opportunity to travel the world, including Asia, Europe and Australia.
This background and love for travel provided great insight into related marketing sales,
which has been an impetus for her success.
Much of Kollander's focus has been within the Travel category and has been
representing AAA Magazine Network for over 25 years, the Canadian Automobile Association's
Westworld titles, and the USA Travel Guide (Discover America). Other titles she has been responsible for
include Canadian Travel Press Weekly, Historic Traveler, and Great Lakes Group Tour Magazine.
Her career in advertising sales began as an independent representative with Rickert Media in
In 2001 she founded Kollander Media to provide a wider range of advertising
services to her customers. In 2009 Kollander helped launch sales efforts for JackRabbit BookDirect -
Now a widely used booking/search engine for DMO websites.
Kollander’s experience in representing print and digital mediums over the past 25 plus years,
provides her great insights to assist her clients in developing ad programs with a true marketing
Regarding the Senior Market
Kollander’ experience in representing travel and historic publications and studying related
demographics, combined with her personal interest in working with the senior market, led her to involvement
as a partner and marketing consultant for AgeRight Retrofit, Inc., a company specializing in products and
home modifications for seniors.
She also sat on the board of Metro Area Senior Workers Association (MASWA) from